Business Card Free Template Download Psd Viewer' title='Business Card Free Template Download Psd Viewer' />How to Avoid Logo Mistakes.Identity design is deeply ingrained in with psychology and marketing.To design a readable identity you need to understand what works and what doesnt work.Its not hard to find examples of bad logos all over the web.You can quickly tell which logos got a professional design job vs which logos were thrown together haphazardly.But some are very subtle and lie right in the middle.So how do you avoid these poorer quality logo designsI want to share examples of poor logos contrasting with better designs.By recognizing design patterns youll quickly adapt to a certain aesthetic and feel more comfortable in your logoidentity design work.What Makes A Bad LogoLogos should be crisp and memorable.They should represent the brand in all ways and should be easy to recognize.By comparison this means bad logos could have many unpleasant qualities confusion, murkiness, over complexity andor poor recognition.A great logo is easy to recognize and connects directly to the product.Noregistration upload of files up to 250MB.Not available in some countries.Drivers license psd, blank driver license psd, driver license editable psd, california driver license psd, uk driver license psd, driver license download, driver.The Nike swoosh is a great example of quality branding.Everyone should be able to recognize it and understand what it means.Bad logos are often too bright, too loud, or too confusing.They simply dont make sense and dont fit with the quality of the brand.The biggest mistake I see is over complication and merging ideas together that just dont fit.Take a look at some of the logos in this design gallery.Youll be left ruminating on how designers could actually make these and pass them off to real companies.Gaudy colors, textures, and poor spacing create terrible relationships between text and symbols.None of these logos are memorable and you probably dont want to remember them either.But not all bad logos look like this.Popular Blog Posts.Creative Hindi fonts for free download When you are looking to the modish ways of writing anything that should be.Ive seen logos that are so so but still have too much going on.This logo is a great example where it seems OK, but not great.Every element in the logo feels too bright and it seems like everything pulls for attention from the viewer.Subtlety and layered elements work best.Design some part of the logo to stand out above all the others.Great logos follow a give and take methodology where some elements are flashy while others push for more attention.Choosing The Right Fonts.Typography is crucial to logo design because lettering is always part of branding.The lettering you choose should match the companys goals and products.Do not go overboard because itll quickly become an eyesore.For example, cursive letters with smaller uppercase letters can go well together if they fit the identity.But heres an example where the C is an octopus in the logo.To me this logo feels too busy and its somewhat confusing to remember.Its not exactly bad, but it feels too busy with uncoordinated font choices.Alternatively heres a great logo concept for a barbecue joint.It uses different colors and font styles along with recognizable graphics.The differences between these two logos are very subtle.Neither logo is terrible or amazing.Theyre both pretty standard, but one feels more comfortable than the other.Go with your gut when designing and be willing to change anything last minute.If you really have an odd feeling when looking at your design then theres probably something that needs to be corrected.However over simplifying can have issues too.Take a look at the following logo and notice how the letters are arranged in a whoosh design.Theyre not terrible, and the logo can work.But its not very memorable and I have no idea what the company does.Heres a different all text logo where you the fonts seem to work well together.Its obvious what the company does.This is a good example where simplification helped the logo design.Learning to pair fonts is hard work.Id recommend studying all text logos to find inspiration and gather ideas.Keep Things Memorable.I rarely think a company rebrand is needed.Or if it is, the rebranding should be subtle enough that consumers would still quickly recognize the logo.I always look back to the Pepsi logo as an example.Their new logo is similar to the previous design and its not really bad.But it does seem more confusing and it was almost unnecessary that they redesign that logo in the first place.The previous logo had rhythm and symmetry.The new design feels fractured with parts of the inner white band extruding further than other parts.This creates asymmetry, which is a completely viable tool for logo designers.But by comparison Id much prefer the old logo.This may be a subjective opinion but to me this rebranding wasnt necessary.Contrast the Pepsi redesign with Mc.Donalds which has been running their same logo for years.Their M has seen gradients, simplification, multiple colors and varied positions.But the M remains the same and its still noticeable decades later. 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This is also true of Re.Codes newest logo redesign.Its still memorable because it keeps that distinct forward dash between the letters.When people connect your logo with symbols or colors its best to stick with them.Consistency breeds memorization and this is what you want to achieve with a great branding.Use Relevant Symbols.Every great identity design uses some type of graphic or icon for the brand design.This icon can be used all over for social media profiles, website favicons, and for postersbannersflyers for the company.But always make sure your graphics are relevant to the logo.Relevancy is crucial especially for food restaurant logos.Heres one just doesnt make much sense to me.How does a campfire icon relate to Sushi Its not a horrific logo but its certainly not the best Ive seen.The fireplace wood uses chopsticks which do make sense.But wouldnt it match better to use an icon of a sushi roll, a shrimp, or a related utensillike a bowl or platter The fire icon isnt terrible but I simply cant make a connection between sushi and open fire grilling.One other example is this electronics store logo.Its a fictional storereal company with the icon portraying someone with a jetpack and a computer chipboard for a body.Edit Updated from comments below, this logo graphic is a rams head with a chipboard pattern.With that in mind I do think it fits the branding much better.Heres the design While the theme does fit more than I originally thought, I cant say its super memorable either.But this newer updated logo concept follows a bit easier than the current logo.Although I dont think either would work great as a favicon.I think the ram would look better if the horns were more clearly shaped or colored to match the body better.This is where I feel its a little too complex.Not enough to damage the logo, but enough to leave me confused and unsure of what I was looking at.But Im not so egotistical to think everyone would feel this way, its just my initial interpretation and this is merely my opinion on the design.And in truth I think both examples here execute general design concepts well.Text is crisp, typography choices match, and colors blend well.They are not repugnant designs by any means.They do look good.My critique is with 1 relatability in the sushi logo, and 2 over complexity with the Aries Electronics logo.All examples in this post are genuinely good enough to be used as real logos.My goal with this post is to outline very specific details to show how minor changes can greatly impact how an identity branding design can appear to viewers.I hope this guide can illuminate some important concepts for logo designers and ideally help you avoid bad design practices.And if youre looking for logo design inspiration be sure to check out our related galleries.Cruise Ship Adventure Presentation Folder Design.
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